The B2B Elements of Value - Bain

The B2B Elements of Value - Bain: What matters to business customers? Subjective, even emotional concerns often play a surprisingly large role.

https://www.bain.com/insights/eov-b2b-infographic/

Explore the B2B Elements of Value - Bain & Company Interactive Graphic: What do your B2B customers value? Bain has identified 40 Elements of Value across five categories that can help companies improve their offerings or create new ones.

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